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More consumers are probably what a marketer or business owner would like most in the world if you ask them. What frequently follows that? more visitors to their website. In fact, 61% of marketers claim that generating traffic and leads is their top difficulty.
There are numerous techniques to improve website traffic, and in today’s piece, I’ll share a whopping 40 of them with you—almost all of them free.
How to drive traffic to your website with content
Spoiler Alert: content is necessary for increased website visitors. So feel free to skip this part if you intend to. I’ll watch to see whether you skip back up in ten seconds after realizing that you can’t utilize any of the other tactics without high-quality content.
Have a business blog
Your company needs a blog above all else so that you can consistently provide informative, in-depth information on your website. This cannot be negotiated.
- Businesses who blog see a 97% increase in links to their websites.
- Businesses who blog receive 55% more traffic to their websites than those who don’t.
- Bloggers are 13 times more likely to produce a profitable return on investment.
More reasons for visitors to visit your website the more value you provide on it. The majority of the remaining methods in this post (or any post on this topic, for that matter) will be difficult to implement without a blog.
Focus on evergreen topics
While news and popular topics may temporarily increase your traffic, they are not worth the time and effort. Focus your material on subjects that your audience will always find interesting. Over time, these evergreen posts will attract traffic and links, especially if you update them frequently.
Write irresistible headlines
One of the most crucial aspects of your material is the headline. In fact, studies have shown that good blog headlines can increase traffic by 500%. Even the most in-depth blog post won’t get read if it doesn’t have a catchy headline. Learn the craft of writing headlines so that people would select your content on the SERP.
Invite others to guest blog on your site
Not only can you expand your topics and viewpoints with the help of guest authors, but they’ll also want to share the piece with their network and include a link to it on their website, which can attract more readers to your site. Just make sure you only publish original, high-quality material free of spammy links (to avoid a Google penalty and traffic loss). This may be accomplished and your content kept on brand with the help of a set of general guest posting standards.
Create awesome visuals
Use design applications like Canva to visualize data, recreate charts, and illustrate ideas. Your website will receive links from other websites that utilise your photographs. Additionally, Google is including more photos in its standard search results, which gives you more chances to rank and raise the attraction (and consequently click-through rate) of your result.
Text-based material is fine, but video may draw in more viewers and keep them watching. Here are a few strategies for utilizing video to increase website traffic:
- Include videos in your blog entries so that they can be found through video search engines.
- To increase your YouTube ranking, use SEO, and then include connections to your website in the video description.
- Directly in your video, provide call to action buttons that link viewers to your website.
Have a resource center
You should provide a variety of content to inform and engender trust with your audience in addition to blogs and videos. Don’t overlook seminars, templates, downloadable instructions, infographics, and other resources. make a resources page where you may collect these lead magnets as you make them and use them elsewhere online. A collection of multimedia content will draw viewers who will frequent your website frequently.
How to increase traffic to your website with SEO
Therefore, all of the above strategies have one flaw. They won’t bring visitors to your website if they can’t be found. You also need an SEO strategy because 71% of Google search traffic hits go to the first page.
Search engine optimization, or SEO, is the process of making a website more search engine friendly so that it will appear higher in search results for pertinent queries. Here are the fundamentals of SEO; an SEO strategy is a completely different animal.
People use keywords to enter words and phrases into search engines, and as you might expect, some terms are searched more frequently than others. You may observe, for instance, that the term “how to increase website engagement” receives only about 10 searches per month, whereas the keyword “how to increase website traffic” receives 300 searches.
So the possibility for traffic increases with search volume, right? Wait a minute. Many extremely popular keywords are also extremely wide and difficult to rank for (for instance, “website” has a volume of 143,000 searches per month).
On the other side, long-tail keywords are simpler to rank for and will drive the most targeted traffic to your website.
Place your keywords strategically
The foundation of on-page SEO is the optimization of your content so that search engines can recognize its topic and rank it in pertinent queries. Make sure your target keyword appears in the following places:
- Title tag (meta title)
- H1 heading
- At least two H2 headings
- Naturally in the body
- The first 100 words
- Image file names and alt text
- Meta description
Optimize your SERP appearance
It is insufficient to simply use the term in your meta description and meta title. In order to increase their visibility on the SERP and promote more organic clicks, you must optimize these crucial pieces of information.
- Meta Description: Keep this between 155 and 165 characters, describe the value the reader will receive from the content, and make it takeable action
- Meta title: Make the keyword prominently placed at the beginning of the meta title, which should be no more than 60 characters long, and mention a benefit or value.
Make sure to include at least 1-3 links to other pages on your website when writing and publishing material. Additionally, increasing traffic to those pages, will (a) keep users on your website longer, (b) encourage them to see more pages, and (c) enable them to gain more value from your website. All of these actions will raise your rating and increase traffic to your website.
Improve your page speed
Ever waited for a web page to load for thirty seconds? Neither do I. Your bounce rate will be quite high if your website takes a very long time to load. With the page experience improvement, speed is now much more important as a ranking criterion. Make sure that all aspects of your pages, including picture file sizes, page layout, and the operation of third-party plugins, are as technically optimized as feasible. The better, the quicker your website loads.
Google’s Page Speed Insights tool will rate your site’s performance and make recommendations for enhancing your Core Web Vitals and other traffic factors. Use it!
Make your site responsive
Today, mobile devices receive more traffic than desktop computers, so forcing users to pinch and scroll to navigate your website is essentially urging them to leave. Even if your website is simple, you still need to make sure that it can be viewed easily and conveniently on a variety of devices, including smaller smartphones.
Implement Schema markup
Implementing Schema markup (or another microdata format) on your website will not necessarily increase traffic, but it will make it easier for search engine bots to identify and index your content. Another advantage of utilizing schema for SEO is that it can lead to better rich site snippets, which can increase click-through rates.
Regularly refresh your content
Even the most evergreen material fades with time, and content freshness is a ranking factor. Even if your post is still on Google’s first page, you’d be surprised what a content refresh may do. A new SERP publish date can considerably enhance CTR and move you up a few spots, resulting in an increase in traffic.
But you can’t just modify a few words and then update your post’s publish date. Google is smarter than that. Here are some tips from my piece on increasing traffic from evergreen content:
Update and/or add new information and stats.
Replace outdated visuals and/or create new ones to illustrate concepts.
Add new links to more recent resources.
Fix broken links and images.
Add new keywords from the query report in Search Console (more on that later).
Tweak your meta title and meta description.
The quantity and quality of links to your website are two of the most important Google ranking variables. The more links you have from reliable sites with high Domain Authority, the higher your own Domain Authority will rise. The greater your DA, the better your rank, and the more traffic you receive—not to mention any traffic you receive from the connection itself.
How to increase traffic to your website using social media
One of the advantages of social media marketing is the increased traffic to your website. Here are a few ideas for converting these large platforms into traffic generators for your website.
Promote your content on social
It is not enough to create excellent content and hope that people discover it. Promote your material on your target audience’s most popular social media channels. Twitter is great for quick, snappy (and enticing) connections, but Google Business posts can help your site appear in local search results. If you’re a B2C goods company, image-heavy social sites like Pinterest and Instagram could help you get a lot of attention.
Not only will this increase traffic to your site, but the more eyes on your material you get, the more likely you are to earn the backlinks we just discussed.
Who Will Amplify This? by Rand Fishkin is an outstanding book. In his essay, And Why?, he makes a fantastic argument about providing content for potential amplifiers, not simply potential buyers. Amplifiers of this type include:
- Industry publications like trade journals, news sites, big-brand blogs, and social influencers.
- External sources of influence like journalists in mainstream media and social influencers outside of your field.
- Customer evangelists: the people with industry followings who use and recommend you.
- Potential evangelists: customers with big networks and followings, or well-read publications
Post native LinkedIn articles
LinkedIn, the world’s largest professional social network, is a significant publishing platform in and of itself, therefore you should be contributing content there on a regular basis. This can enhance traffic to your website, bring more visits to your LinkedIn Company Page, and improve your reputation in your industry. And you don’t have to reinvent the wheel—write a reflection article on a recent topic or repurpose previously produced content.
Interview industry thought leaders
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview with thought leaders in your industry and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, but the interviewee will also probably share the content too, further expanding its reach.
Add social share buttons
This is a simple way to increase website visitors. Social share buttons enable users to quickly share the page they’re reading with their social networks.
Another alternative is the click-to-Tweet tool, which allows readers to publish a pre-written Tweet with a single click. Check to see if any of these plugins are accessible for your site and give them a shot.
Research the competition
You’re at a disadvantage if you haven’t employed software that helps to see what your competitors are up to. These platforms aggregate the social performance of certain sites and content to provide you a quick snapshot of which issues are connecting with readers and, more significantly, making the rounds on social media. Learn what people are reading (and talking about) and use that material to drive traffic to your website.
How to get traffic to your website with listings
Business directories are a promising source of internet traffic, but simply listing your website isn’t enough. It is critical to improve your listings so that they rank on their respective platforms and are visible to local searchers.
The greatest free business listing sites may be found here, but the most crucial is your Google Business Profile because an optimized listing can help you rank higher on Google Maps and Google Search. Facebook is also significant because it is the second-largest directory. Don’t forget about prominent sites like Yelp, Angie’s List, and others. To improve your listings, do the following:
- Fill out every section available.
- Include your business category.
- Keep your information as consistent as possible across listings.
- Get reviews and respond to them.
- Add photos.
- Keep your information updated regularly.
More ways to increase website traffic
Participate in forums
You can share your knowledge by participating in forums and social media groups on LinkedIn, Facebook, and Reddit. Include links only if they are authorized and suitable, and if you do, don’t post solely links or include links in every post. Also, ensure that the link points to a specific blog article on a related topic. The main purpose here is not to increase visitors to your website. Its purpose is to add value and raise brand awareness. People who are interested will look for your site on their own or visit your profile to find it.
People enjoy learning, and webinars are a wonderful method to share your knowledge with an eager audience. Webinars, when combined with an efficient social advertising effort, are an excellent method to increase visitors to your website. Send out an email around a week before the webinar, as well as a “last chance to register” reminder the day before. Make a point of saving the presentation for subsequent viewing and widely publicizing your webinars on social media. If you’re wondering how to host a webinar, follow this link for some pointers.
Start an online community
People want to express themselves and weigh in on issues that they care about, so creating a community on your site is a wonderful approach to start a dialogue and drive traffic. Implement a strong commenting system, such as Facebook comments or Disqus, or develop a separate forum where visitors can ask questions. However, remember to supervise your community to ensure that minimal standards of civility are met.
Reach out to email newsletters
There are newsletters for every topic imaginable, and many of them accept pitches and contributions. Conduct some research to locate those in your niche who are looking for outstanding material, and then provide it. If you are featured, you will not only see an increase in traffic, but you may also discover more regular readers who return to your site on a regular basis (or sign up for your newsletter!).
SEO is great (excellent), but it takes a few months of constant blogging to create traffic, links, and gain Google’s favor. In the interim, you might want to think about running a paid advertising campaign. Search, display, and social ads are all great ways to drive highly targeted visitors to your site on a large scale. Each paid media platform has advantages and disadvantages, so consider your goals carefully before reaching for your credit card.
Tools to help drive traffic to your website
Apart from the all-in-one SEO tools on this list, all of these are…wait for it…FREE!
Track SEO metrics in Google Analytics
Google Analytics is a goldmine of information on almost every aspect of your website, from your most popular pages to visitor demographics. Keep an eye on your SEO KPIs and utilize this data to influence your marketing and content strategy. Discover what themes are most popular among your site visitors, their demographic profile, the channels they’re coming from, and more—then harness and scale up what’s working.
View your queries in Google Search Console
Google Search Console is extremely helpful in determining the queries that are causing people to find and click on your site in search results. This can help you ensure that your pages are ranking for the keywords you want to target, locate new keywords to add to an existing page, and find new keywords to target altogether. In GSC, you can also see the organic click-through rate and troubleshoot indexing difficulties.
Analyze the SERP with SEO tools
All-in-one SEO tools such as Semrush and Ahrefs allow you to do keyword research, obtain backlink analysis, assess the SERP, uncover content gaps and ranking chances, audit your site, and more. You may even use them to study pages on the websites of your competitors.
Audit your site with website graders
These tools, like all-in-one SEO tools, will audit your website to uncover possibilities to increase your ranking and traffic. The reports are simple to understand and provide insights and concrete advice on how to enhance your score. Some examine other features of your site, including accessibility and content readability. Check our list of the best website graders, which includes (obviously) ours.