5 March 2024

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Threads.net Launches: Meta Aims to Revamp Social Platform

The online version of Threads, Meta’s attempt to unseat Twitter as the preferred social media network for famous people, corporations, and governments, is now live as the platform looks to rebound from its lacklustre debut.

A online version of Threads is seen to be essential for luring in professionals and media figures, who are the most active social media users and post mostly from computers during work hours.

All users can now access Threads.net. Adam Mosseri, who oversees both Threads and Instagram, said on Thursday, “Let us know what you think.

Only iPhones and Android phones could access Threads up to this point.

An official statement from Threads read: “The Threads team is working diligently to bring this experience to parity with mobile, and will be adding more functionality to the web experience in the coming weeks.”

Early in July, Meta pushed out the Twitter competitor (now named X), inviting its more than a billion Instagram followers to download the app.

This enabled Threads to break the previous record for quickest app downloads, which was held by ChatGPT, the AI phenomenon.

The initial enthusiasm, however, did not endure as usage by early adopters has been progressively declining ever since, and users have been requesting a web version of the app and other changes.

Tom Brady and Jennifer Lopez are two athletes who were granted early access to Threads but have only sometimes posted.

Elon Musk’s X still reigns supreme as the go-to platform for news and commentary, but since the Tesla owner took control, the company’s success has been undermined and people have started looking for alternatives.

Threads.net goes live, targeting professionals and media figures

According to one usership indicator provided by the business Similarweb, the number of daily active users on Threads for Android has fallen from 49.3 million at its highest to 10.3 million now.

Early this month, the week before Threads went live, Meta CEO Mark Zuckerberg issued a warning that the app will “take time to stabilise, but once we nail that then we’ll focus on growing the community.”

Because parent business Meta is unclear about how to negotiate the data privacy laws in the European Union, Threads is not available there.