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Truecaller and Vodafone Idea (Vi) have joined forces to improve the dependability and security of consumer interactions. Truecaller’s Verified Business Caller ID technology will be used by the telecommunications company for customer care. This collaboration comes at a time when customer service fraud is on the rise.
Vodafone Idea, Truecaller partner for secure customer experience
Truecaller will deliver a safe and better customer communication experience to Vi customers as part of the agreement. The caller identification software has helped Vodafone Idea’s customer care and sales teams to improve their interactions with consumers through its Verified Business Caller ID solution.
Truecaller-provided trustworthy signs, such as a green caller ID, a category tag, a tamper-proof brand name along with the logo, a verified company badge, and a call reason, can help Vi clients readily recognise legitimate calls from Vi.
According to the company, the technology improves business calls by offering a corporate identification and appropriate context, making customer interactions more dependable. It aids in the reduction of call-related fraud and scams, as well as the efficiency and security of corporate communications.
Truecaller has been taking steps to avoid call fraud for quite some time. The platform launched an in-app digital government directory in December 2023, allowing customers to determine if a caller is a legal government agent or a possible scammer. Truecaller users may immediately verify the caller’s information by accessing a digital list of confirmed government connections.
The company highlights the need of safeguarding consumers against scams, fraud, and spam since it is critical in creating public confidence in their services.